National Zoo Pamphlet 1978

I don’t think it can be overstated what a profound and immediate effect the 1968 Olympics had on graphic design worldwide, and what a timeless visual language it introduced to the world.

thank you for the link to the full LOC scan! i love that they even used one of the icons as the second "o" of "zoo"

So well done. I just love the subtle-yet-immediately-recognizable distinctions between 'bear' and 'polar bear', or 'swan' and 'goose', 'jaguar' & 'cheetah', etc.

@BennyTheIcepick 100%