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Brad's Drink

seemingly complete gallery of the 21 stages of the Pepsi Cola logo
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seemingly complete gallery of the 21 stages of the Pepsi Cola logo
TIL Pepsi was originally Brad's Drink, but, more importantly, this shows that:
- Before 1950, branding was the province of mescaline addicts only
- by 1951, branding had already absorbed Baudrillard avant le hashtag
6 hours ago

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ardgedee pro 4 hours ago
Willing to bet the designs 1903-1951 aren't deliberate modifications, but the results of hiring local artists to redraw the logo because they didn't have a clean copy of the previous original.

On the other hand, I'd bet the designs from 1991-onward are the result of marketing executives doing a rebranding purely to pad out their resumes while they hustle on to their next promotion.
heyitsal pro 2 hours ago
I have a historical trademark book in my office with some additional info... "Brad" is because it was invented and sold by a pharmacist named Caleb D Bradham, before he branded it later as Pepsi Cola. He did really well with it until WW1 when there was sugar rationing and then sugar price fluctuations later. He lost ownership at a specific point when he bought sugar at a high and suddenly had to sell it way low in 1920.

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